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January 7, 2018

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The 10 Principles, Plug n Play, and “Fuck Your Burn”

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The Whiskey and Dust Distillery Project


For the 2017 Burning Man, I discussed the idea of a distillery project to expand our mission of whiskey education. I was in a local liquor store and stepped back to see the incredible selection and variety of whiskey. The vast amount of offerings made me question how many distilleries were in the world.


A few hours of research revealed that there were in fact thousands of distilleries around the world producing the beloved beverage. In fact quite, a lot of the distilleries overseas would not even be able to be purchased in the United States.


After consultation among members, the plan was made and put in action to find and build a database of distilleries and distillery contact information. The next step was to draft a letter explaining who we were as a camp, the event we put on, what Burning Man is and what Burning Man principles were about. This letter was constructed with the aim of distilleries gifting their whiskey for us to in turn to gift and educate others about the whiskey.


A key factor in the letter was to explain about the Ten Principles of Burning Man. The largest concern was the explanation that of the Decommodification principle.


No sponsorship, or advertising can be done, nor would Burning Man or Whiskey and Dust endorse the product.


Our initial foray into this project resulted in letters being sent to 58 distilleries worldwide. Time will tell if there will be any success in this endeavor, but just the process of researching the distilleries has opened my eyes of how many whiskey producers are out there. 

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